What you buy
A week of reading, $500
Read-only access, so nothing in your account can change while we look. One week later you have the diagnosis in writing.
The audit, in fullPaid media that adds customers you didn't already have.
Google and Meta ads with the measurement built underneath them, run by the person who reads your account. The work is making your numbers separate new customers from the ones who were coming anyway. So you can see how much of last month's revenue came from people who had never bought from you.
— Brands we have worked with
01 Services
What we run
Most accounts need two or three of these, not all of them, and working out which is the first thing we do.
Channels
Google Ads
Search, Shopping, YouTube and Demand Gen on one budget.
Meta Ads
Facebook and Instagram: the creative, the budgets, and the measurement under both.
Microsoft Ads
Bing, where the auction is thinner and the clicks cost less.
TikTok Ads
Performance creative and the scaling plan behind it, once the economics are proven.
ChatGPT Ads
Ads inside ChatGPT, and whether an AI names you at all.
Underneath all of it
Product feeds
Get the product data wrong and the products that make you money never enter the auction.
Server-side tracking
The bidding only knows what you send it, so new customers, returning ones and leads that went somewhere all go back separately.
AI search optimization
When an assistant answers with a shortlist of three, this is the work of being on it.
AI implementation
The system we run, built inside your team, on your playbooks and your data. Sold as part of consultation.
— The failure mode
Your spend went up. Your returns did not.
You're paying for this to be run, and the reports arrive on time. What a report does not tell you is what was decided in the account that month, what moved, and what was deliberately left alone.
Accounts drift, and it is rarely dramatic. A campaign gets switched on and never looked at again. A feed breaks and nobody notices until someone asks why a product stopped selling. Budget drifts toward brand search, because brand search always reports well, and brand search is demand you had already earned.
None of it looks like a problem at first. Then you put this year next to last year, and the spend line has moved further than the revenue line.
Put your own numbers on it. Take last month's ad spend, then the share of the revenue it claims that came from people who had already bought from you. That share is what you paid to collect customers you already had. The math is yours. The check is an afternoon.
02 Getting started
Start with the $500 audit, Google Ads or Meta
Buy the audit first. Then decide what to act on, and whether to do it with us.
What you get
Five findings or more, ranked
Each one says what is wrong, what it is costing you, and what to change, in plain language. If we find nothing worth fixing, the fee comes back.
What happens then
You decide
Act on it with your own team, hand it to your current agency, or hire us. The document is yours either way.
03 Our system
How we run your account
Watched every day, and optimized against your real goals rather than the platform's own numbers.
Your account is read every morning
Not a promise, a routine. Every morning a system built on our own method goes through every account we hold. It flags what moved overnight: search terms, budgets, feed errors, bid targets. The person who runs your account reads what it flagged, decides, and signs the change. The checking is automatic. The deciding never is. We don't let a system change your account on its own.
How we workOne number that can't flatter you
Account ROAS counts a returning customer as new business, so it keeps looking good long after growth has stopped. We run on new-customer revenue against total ad spend, which is the one number a returning buyer cannot flatter. It only works if the tracking underneath can tell one from the other, so that is what gets built before we touch a bid. After that you are looking at growth, not at your own customers coming back.
Tracking and measurement04 Proof
What clients said, in their own words
“I oversee 70 x websites tasked with delivering qualified leads that convert. His ability to target the appropriate audiences, optimize campaigns and produce qualified traffic at value-pricing is exceptional. I would prefer you not hire him on my account but rather, hire him because he generates results right away. He's the real deal.”
Dustin L. Director of Brand and Communications
Verified testimonial on Upwork
“Over the last 2 years Matjaz has helped us create an ad strategy the best in our industry. Matjaz's expertise has guided us to profitable, conservative and steady growth.”
Elden H. Co-Founder, Natonic
Verified testimonial on Upwork
“Matjaz was a big part of our product launch.”
Savannah Antillon General Manager
Verified testimonial on Upwork
We manage budgets from $2,000 a month to $7.2 million, in categories that have nothing in common.
That top end is the part worth knowing, because platforms behave differently at scale and the differences only show up there. Google Premier Partner in 2025 and again in 2026 is the outside check on the claim, awarded per country and re-earned every year.
Or keep your team and buy the thinking
Plenty of owners already have people running the channels and don't want that changed. What is missing is someone senior above them who reads the numbers without a stake in the answer and says which part is the constraint.
That is sold on its own, as a standing seat and not a project. It covers where growth comes from and what the margin can carry. It also covers the other half of the job we get asked about most: making AI produce answers a business can safely act on.
Spend next quarter's budget on customers you do not have yet.
Either that account is bringing you people the business had not already earned, or it is billing you to collect the ones it had. That is a question with an answer, and you can have it in writing this month.