– Google AdWords: PPC campaign management and paid traffic campaigns optimization (keywords reports with SEMrush), Account review, Setup and implementation of Remarketing Tags for Retargeting ads, Remarketing Lists for Search Ads (RLSA). Conversion tracking optimization for Display – Banner ads, Video – Youtube ads, Shopping – Google Products ads – PLA (Google Merchant Center setup and optimization of feed). Set up and optimize Google audiences and similar audiences, help you get a better return on investment (ROI) or return on ad spend (ROAS).
– Facebook advertising: Video, Collection, Carousel, Canvas, Lead generation ads, Offers, Page likes, Messenger ads (ManyChat), Instagram – IG ads, Dynamic ads – Product catalogue (Woocomerce, Shopify, Magento, Wix, PrestaShop or BigCommerce), Business Manager & Facebook pixel setup. Set up and optimize Facebook audiences and lookalikes
– Google Analytics, Facebook Analytic, Tag Manager & Google Optimize: Conversions – Goals, Ecommerce (Woocomerce, Shopify, Magento, Wix, Squarespace, PrestaShop or BigCommerce), Multi-channel funnels, Attribution models (last click) set up, review (make recommendations and implementing the changes) and optimization.
– Search Engine Optimization (SEO) Consulting: keyword research and competitor keyword analysis with SEMrush, SEO website audit & UX analysis. Local SEO strategy, Google Search Console – Webmaster setup, My Bussines setup – connect to Adwords.
– Landing page design & optimization (Instapage) for paid traffic campaigns
– Email automation and marketing strategy with Mailchimp, Klaviyo, Active Campain, Campaign Monitor—including cart abandonment emails, welcome series, back in stock flow, upsell sequence, customer win-back, product review / cross sell, post-purchase followup